Thank you for your question!
This technology is not limited in usage and can be accessed through various customer touchpoints. We see it in the form of a mobile app, a self-serve kiosk or as a replacement for a shopping assistant in a store.
It is entirely applicable for in-store variations, as customers can quickly type in necessary parameters for a gift in an app, for example, and it will guide them to an appropriate shelf or show suitable gift-variants. Another approach to implementation of this technology might be a possibility to scan a gift directly in a store and check if it is an appropriate gift for a child upon given parameters.
As you may see, possibilities are endless both for online and offline integration!